Last weekend was the annual grand finalé for Cancer Council NSW’s STARS dance for cancer events. This was the last dancing event of the year for all the performers after more than 15 extraordinary events across New South Wales since March this year.
We have been working with Cancer Council NSW for the past three years and their STARS events have always been a very successful fundraising campaign.
One of the main reasons this campaign does so well is by bringing fun, gamified elements to their events. Today we discuss the 4 elements that make Cancer Council NSW’s STARS events so successful.
- 1Make It Local
Each local region of Cancer Council NSW planned their own event. Keeping these events local helped to build strong community support and brought dancers and celebrities together for a good cause.
- 2Turn Your Talent Into Fundraising Champions
Every year local celebrities and personalities strap on their dancing shoes for the annual dance gala event. Each celebrity was teamed up with a professional dance teacher for the pair to learn, perform and compete on the event night. By using a bit of competition these local legends become a champion for the cause, using their reach to help rally a team of supporters, raise funds and awareness in the leadup to the event.
- 3Share Updates In The Lead Up To Build Excitement & Support
Celebrities and dancers work on their routine for months, building up supporters on the way. Sharing updates from the months of training and rehearsals is the perfect way to build community excitement to join in on the big night.
- 4Get Your Audience Engaged With Text-To-Vote & Donate
After all the rehearsals it’s finally time to perform on stage. The audience is filled with family, friends and community supporters that want to see their favourite local celebrity succeed.
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